ENTHUSIASTIC ENDORSEMENT FROM THE RESTAURANT INDUSTRY

This endorsement of The DollarSaver Promotion was published in FohBoh™.com, a restaurant industry publication.
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Steve on March 17, 2008 at 4:49pm:

Last year I participated in an extremely effective Radio program that involved discounts. For many years people have used trade as a method to be involved in advertising they couldn’t afford otherwise. But because there was little monetary value in the trade for the radio stations, the exposure promised, was usually delegated to filling spots that could not be sold. Read: Very, very early, very late or the middle of the night. Enter a new model where trade can be converted to cash for the radio station:

Here’s how it works: •You buy a weeks worth of advertising with gift certificates. The radio station promotes the heck out of you for that week and sends people to their website where their listeners can purchase a gift certificate for half price. The radio station doesn’t make a dime until the gift certificates are sold, so they have a vested interest in promoting your restaurant. That’s huge!
•The radio’s web site features your restaurant exclusively during the week of the promotion which includes several links back your restaurants web page resulting in positive SEO because of the additional relevant incoming links.
•The program is measurable both at the time of purchase and upon redemption. At the time of purchase, you can measure how effective each station is by the length of time it takes them to sell your certificates, you know who purchased them, where they live and whether or not they were a unique purchaser or not.

We sold all of the gift certificates, had an 85% redemption rate plus an additional 34% in sales after the discount!
We did not incur any out of pocket cost until the guest redeemed the certificate and then it was only the cost of the product.
Now for the best part! We were able to triple the success of two of our regular annual promotional events by tying them together with the radio promotions. And that was after the discounts were taken!
So, even though I hate discounts there are some that are worth considering. By the way not every station has this program. I had to sell this idea to several stations in our area to get them to participate in this model.

Steve