Radio's string of down months is expected to go to eight when the RAB reports revenue stats for December and CL King analyst Jim Boyle's latest estimate is that the revenue decline will be 2%, which is right in line with the Wall Street consensus. That's hardly good news, though. So, what should radio companies be doing to get the business back on track?
Here's Boyle's advice: "Can a different revenue stream start and sustain a radio rebound? Yes, by monetizing the P-1 listener. Radio groups fetch about 2%-3% of revenue from internet initiatives, but that hasn't stopped 2007 from being a down revenue year. So what else is out there? We would strongly recommend that radio look to the second of its two constituencies. Not just its advertisers, its audience! Radio's most loyal, engaged listeners are dubbed P-1 listeners. We believe radio should sell small local content and branded items to its biggest fans. Consumers have become highly trained by eBay, iTunes, Amazon and others to frequently purchase impulse or planned items via the ease of well-established micro-payments. There will be many failed attempts by Radio to monetize listeners, but potentially some large successes. Most people forget that the cable network that allowed cable to garner non-subscription revenue from the subscriber, Home Shopping Channel, started as a Florida radio show. We also believe radio station personnel and younger employees are more likely to come up with successes than the corporate or top executives. We bet you that no P-1 would ask, what is the cost-per-point of a daily e-mail of the best jokes (on-air and off-air) of the Morning Zoo DJs? Or what is the cost-per-thousand of a station logo baseball cap? Or what is the AQH rating of a mobile flash alert of the latest club event? Radio should establish a second revenue stream or resign itself to being the 'new Newspapers.' A second consumer-fee revenue stream would bolster the industry and excite investors and it could even make radio a creative and fun business again, in our opinion."
Is Boyle on to something, or not? We invite your feedback to radionews@rbr.com.
Monday, August 18, 2008
THE DOLLARSAVER PROGRAM IS A DOLLAR MAKER
RADIO IS A NUMBERS GAME! CHECK THESE NUMBERS OUT.
A 2007 Arbitron, Edison Media research study*, said that consumers considered radio most essential to their lives at a response rate of 17%.
THE INTERNET RESPONSE RATE WAS 33%
In 2002 radio scored 26% and the internet 20%!
A phenomenal +45% growth for the internet, and an uncomfortable -35% drop for radio!
eMarketer, Inc.*, says;
“The Internet is projected to bill $28 Billion dollars in 2008, $34 Billion dollars in 2009 (+21%), and $39 Billion dollars in 2010. (+14%).
RADIO BILLINGS ARE PROJECTED TO STAY FLAT FOR THE NEXT 3 YEARS AT BETWEEN $21 AND $22 BILLION DOLLARS.” (+1.6% PER YEAR)
The economy is shaky. Budgets are being cut. It’s hard to find good sales people. Rates are dipping. The audience is shrinking. There’s never enough time in the day to get everything done. The Big Corporation competition is relentless. And money is tight. HAVE ANY GREAT IDEAS? We do!
EXPERIENCED BROADCASTERS CREATE NTR PROGRAM THAT BENEFITS SALES, PROGRAMMING, PROMOTION, YOUR LISTENERS AND THE BOTTOM LINE!
We’re The DollarSaver Program and we have a proven system that creates a revenue stream through radio stations’ web sites. Our market exclusive DollarSaver Franchise is now working in Concord and Keene, NH, Portland, ME, Rhinebeck, NY, Barre, Vt. Corpus Christi, TX. and Flagstaff, AZ. Markets ready to launch include Boston, The North Shore and Cape Cod, MA., Tucson, AZ., Nassau The Bahamas, and Kailua Kuna, Hi.
It’s all pretty simple and it brands your station as caring about the community by offering money saving certificates online. Your sales team secures the certificates from local merchants. The information goes onto your custom-designed web page on the DollarSaver Program’s E-commerce site. Your promotion department drives listeners to your website to click on the DollarSaver Icon. Listeners immediately start saving 30-50% on the things they buy -- as the certificates are instantly printed on your buyers' printer. Programming gets the word out to your audience that you are thanking them for listening by saving them money through the DollarSaver Program.
WE'LL DO (ALMOST) ALL THE WORK-
WHILE YOUR LISTENERS PAY YOUR CLIENT'S BILL!
The DollarSaver Program is available in your market right now. It’s not free – but close to it. Our low cost set up fee is only $500. That’s all. No more. Ever. Your store will open, cash will come pouring in but you won’t have to send out a bill or an affidavit. There will never be a list of receivables because your listeners will be paying, in advance, for your client’s advertising -- even those clients that hate your station, don’t have any money, and have said no to you over and over!
Hey, this won’t replace your cash business, and won’t even get you close to 22 billion dollars, but it will position you as the station that saves its audience money. It will jump-start a revenue stream through your website, and show your toughest clients that radio gets results as the certificates start to show up in payment for their goods and services.
Does the program really work? Could you be running $10,000+ a month through your station’s website? Ask WJYY’s general sales manager, Pete Detone (603-228-9036) about his recent success with The DollarSaver Program. Ask Doug Finck of WPXT-TV in Portland, Maine how The DollarSaver is bringing added revenue to his station (207-774-0051). Nassau Broadcasting's Bob Cox is finding great success (603-352-9230). And Flagstaff's Eagle 103.7, one of our newer stations, is making money every week (Paul Lancaster 928-779-1800).
DollarSaver works 24 hours a day, 7 days a week. We never take a sick day. We don’t need insurance or F.I.C.A.. And we never, ever, take a vacation or ask for a raise.
We do all the paperwork, all the internet set up, all the accounting, all the sales reports -- and we never complain about the boss. The DollarSaver Program will come to your station to train your sales staff. We’ll make calls with them and even close a couple of clients before we leave. And like a good salesperson, The DollarSaver Program works on straight commission. If we don’t work, we don’t get paid.
RISK FREE OPPORTUNITY WITH FULL REFUND AVAILABLE
The DollarSaver Program was designed and developed by broadcasters with more than 100 combined years in the business … so we know the challenges our industry is facing. We know after 15 years of development, the DollarSaver Program is ready to go to work for your station. And we’re so confident that our system will bring dollars into your station through your website, that we can make this offer: If, within 90 days of launching The DollarSaver Program, you haven’t covered the cost of your station’s set-up, we’ll refund the cost to you!
When done right, this system creates loyalty with your listeners, excitement for your station in the marketplace and demonstrates to your toughest clients that radio works! This is an ongoing, market exclusive, win-win-win promotion!
Email or call me for more information. I promise not to sell you -- but to tell you -- more about The DollarSaver Program. If you’re interested and feel that your stations are willing to take a serious look at this risk free opportunity, we’ll arrange an in person meeting for a full presentation. You’ve got to want to do this program or it won’t work. It’s that simple.
Let’s talk for 15 minutes. And as a thank you for your time on the phone, I’ll send you a very valuable report called “Saving Radio" along with a report from C.L. King and Associates on “How to Monetize Your P1 Listener.” I know we’ll both be wiser after speaking to each other. I’m looking forward to answering your questions.
Thanks in advance for your time.
Rick
P.S: Want to see the DollarSaver program in action? Go to www.wjyy.com or www.ourmaine.com and look for the DollarSaver icon. Click it and browse the stores. Hey, maybe you’ll buy something!
Rick Snyder
Partner/Regional Manager
The DollarSaver Program
561-635-0413 (direct line)
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
*Source: www.internetretailer.com...August 28, 2007
A 2007 Arbitron, Edison Media research study*, said that consumers considered radio most essential to their lives at a response rate of 17%.
THE INTERNET RESPONSE RATE WAS 33%
In 2002 radio scored 26% and the internet 20%!
A phenomenal +45% growth for the internet, and an uncomfortable -35% drop for radio!
eMarketer, Inc.*, says;
“The Internet is projected to bill $28 Billion dollars in 2008, $34 Billion dollars in 2009 (+21%), and $39 Billion dollars in 2010. (+14%).
RADIO BILLINGS ARE PROJECTED TO STAY FLAT FOR THE NEXT 3 YEARS AT BETWEEN $21 AND $22 BILLION DOLLARS.” (+1.6% PER YEAR)
The economy is shaky. Budgets are being cut. It’s hard to find good sales people. Rates are dipping. The audience is shrinking. There’s never enough time in the day to get everything done. The Big Corporation competition is relentless. And money is tight. HAVE ANY GREAT IDEAS? We do!
EXPERIENCED BROADCASTERS CREATE NTR PROGRAM THAT BENEFITS SALES, PROGRAMMING, PROMOTION, YOUR LISTENERS AND THE BOTTOM LINE!
We’re The DollarSaver Program and we have a proven system that creates a revenue stream through radio stations’ web sites. Our market exclusive DollarSaver Franchise is now working in Concord and Keene, NH, Portland, ME, Rhinebeck, NY, Barre, Vt. Corpus Christi, TX. and Flagstaff, AZ. Markets ready to launch include Boston, The North Shore and Cape Cod, MA., Tucson, AZ., Nassau The Bahamas, and Kailua Kuna, Hi.
It’s all pretty simple and it brands your station as caring about the community by offering money saving certificates online. Your sales team secures the certificates from local merchants. The information goes onto your custom-designed web page on the DollarSaver Program’s E-commerce site. Your promotion department drives listeners to your website to click on the DollarSaver Icon. Listeners immediately start saving 30-50% on the things they buy -- as the certificates are instantly printed on your buyers' printer. Programming gets the word out to your audience that you are thanking them for listening by saving them money through the DollarSaver Program.
WE'LL DO (ALMOST) ALL THE WORK-
WHILE YOUR LISTENERS PAY YOUR CLIENT'S BILL!
The DollarSaver Program is available in your market right now. It’s not free – but close to it. Our low cost set up fee is only $500. That’s all. No more. Ever. Your store will open, cash will come pouring in but you won’t have to send out a bill or an affidavit. There will never be a list of receivables because your listeners will be paying, in advance, for your client’s advertising -- even those clients that hate your station, don’t have any money, and have said no to you over and over!
Hey, this won’t replace your cash business, and won’t even get you close to 22 billion dollars, but it will position you as the station that saves its audience money. It will jump-start a revenue stream through your website, and show your toughest clients that radio gets results as the certificates start to show up in payment for their goods and services.
Does the program really work? Could you be running $10,000+ a month through your station’s website? Ask WJYY’s general sales manager, Pete Detone (603-228-9036) about his recent success with The DollarSaver Program. Ask Doug Finck of WPXT-TV in Portland, Maine how The DollarSaver is bringing added revenue to his station (207-774-0051). Nassau Broadcasting's Bob Cox is finding great success (603-352-9230). And Flagstaff's Eagle 103.7, one of our newer stations, is making money every week (Paul Lancaster 928-779-1800).
DollarSaver works 24 hours a day, 7 days a week. We never take a sick day. We don’t need insurance or F.I.C.A.. And we never, ever, take a vacation or ask for a raise.
We do all the paperwork, all the internet set up, all the accounting, all the sales reports -- and we never complain about the boss. The DollarSaver Program will come to your station to train your sales staff. We’ll make calls with them and even close a couple of clients before we leave. And like a good salesperson, The DollarSaver Program works on straight commission. If we don’t work, we don’t get paid.
RISK FREE OPPORTUNITY WITH FULL REFUND AVAILABLE
The DollarSaver Program was designed and developed by broadcasters with more than 100 combined years in the business … so we know the challenges our industry is facing. We know after 15 years of development, the DollarSaver Program is ready to go to work for your station. And we’re so confident that our system will bring dollars into your station through your website, that we can make this offer: If, within 90 days of launching The DollarSaver Program, you haven’t covered the cost of your station’s set-up, we’ll refund the cost to you!
When done right, this system creates loyalty with your listeners, excitement for your station in the marketplace and demonstrates to your toughest clients that radio works! This is an ongoing, market exclusive, win-win-win promotion!
Email or call me for more information. I promise not to sell you -- but to tell you -- more about The DollarSaver Program. If you’re interested and feel that your stations are willing to take a serious look at this risk free opportunity, we’ll arrange an in person meeting for a full presentation. You’ve got to want to do this program or it won’t work. It’s that simple.
Let’s talk for 15 minutes. And as a thank you for your time on the phone, I’ll send you a very valuable report called “Saving Radio" along with a report from C.L. King and Associates on “How to Monetize Your P1 Listener.” I know we’ll both be wiser after speaking to each other. I’m looking forward to answering your questions.
Thanks in advance for your time.
Rick
P.S: Want to see the DollarSaver program in action? Go to www.wjyy.com or www.ourmaine.com and look for the DollarSaver icon. Click it and browse the stores. Hey, maybe you’ll buy something!
Rick Snyder
Partner/Regional Manager
The DollarSaver Program
561-635-0413 (direct line)
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
*Source: www.internetretailer.com...August 28, 2007
RBR.com---DOLLAR SAVER ARTICLE--MONDAY 8-18-08
Our company, The DollarSaver Program, is finding that radio station operators are too busy to listen to great ideas that can make them money. They're stuck with traditional ways of doing business and don't have the time or the guts to make fundamental changes in order to continue to compete. They do the same things, over and over, hoping the next new sales person they hire or the next format change will be the magic bullet to make everything right. It's not going to happen when you simply repeat failure after failure. You've got to suck it up and move forward before it's too late.
Lots of stations are currently selling certificates on the air through their websites, at a discount. Its lots of busy work for the already short-staffed stations and that keeps the money from really rolling in. The DollarSaver program is doing online business now with stations from Maine to Arizona, generating exchange based revenue through station's websites by posting local merchant's certificates that sell for a discount. There's no billing statements or affidavits to send out, never any receivables, and the certificates print out immedialty after the transaction is completed! The listener pays for the client's advertising, in advance, via the radio station’s website and The DollarSaver’s sophisticated E-commerce program does all the work!
We've got success stories to back up our good work. One of our stations did over $22,000 in July and our Deal of the Week promotion sells out client certificates in minutes! We're helping stations make believers out of non-radio clients. And our station's audiences love it; after all they're saving 30-50% on things they buy.
The DollarSaver program is owned and operated by broadcasters so we know the challenges of today's broadcasting business. We work hard to help stations make money through their websites and like the best professional salespeople, we do it on straight commission.
We think it's time that radio stations start making fundamental changes in the way we're doing our business and take a running leap into the 21st century. Making money with your website is no longer a pipedream, it’s a necessity. If radio station managers don’t start now, you'll be left wondering why techniques that worked in the 20th century are keeping you from success today. Do it yourself or let someone show you the way, but its time now to get a jump on the competition and monetize your audience through your website.
Rick Snyder
General Manger, Florida
The DollarSaver Program
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
561-635-0413
Lots of stations are currently selling certificates on the air through their websites, at a discount. Its lots of busy work for the already short-staffed stations and that keeps the money from really rolling in. The DollarSaver program is doing online business now with stations from Maine to Arizona, generating exchange based revenue through station's websites by posting local merchant's certificates that sell for a discount. There's no billing statements or affidavits to send out, never any receivables, and the certificates print out immedialty after the transaction is completed! The listener pays for the client's advertising, in advance, via the radio station’s website and The DollarSaver’s sophisticated E-commerce program does all the work!
We've got success stories to back up our good work. One of our stations did over $22,000 in July and our Deal of the Week promotion sells out client certificates in minutes! We're helping stations make believers out of non-radio clients. And our station's audiences love it; after all they're saving 30-50% on things they buy.
The DollarSaver program is owned and operated by broadcasters so we know the challenges of today's broadcasting business. We work hard to help stations make money through their websites and like the best professional salespeople, we do it on straight commission.
We think it's time that radio stations start making fundamental changes in the way we're doing our business and take a running leap into the 21st century. Making money with your website is no longer a pipedream, it’s a necessity. If radio station managers don’t start now, you'll be left wondering why techniques that worked in the 20th century are keeping you from success today. Do it yourself or let someone show you the way, but its time now to get a jump on the competition and monetize your audience through your website.
Rick Snyder
General Manger, Florida
The DollarSaver Program
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
561-635-0413
Subscribe to:
Posts (Atom)
