JUMP START YOUR WEBSITE REVENUE STREAM

DISCOUNT GIFT CERTIFICATE PROMOTION JUMP-STARTS WEBSITE REVENUE STREAM
Listeners Pay for Client’s Advertising

Could this be the year your website turns a profit? Radio spot business is down nationally. The economy will take a while to sort out and, as always, advertising is usually the first thing cut and the last thing paid.

The good news however, is that some radio stations will prosper in a down economy by adopting new concepts. Many stations are finding a quick and easy way to new revenue through their websites by selling discounted gift certificates online. Perhaps you’ve heard about it, thought about, and maybe your competitor is already doing it. It’s not that hard to do and revenue starts the day you launch. The concept is based on organization, promotion, and fulfillment.

You may have an aversion to trade -- but keep an open mind to this program nevertheless. Why? Because you’ll now be paid for your trade! Isn’t it time to add to traditional revenue streams and monetize your website? This program won’t replace your cash business, but it will bring in instant cash and new clients! And who pays the client’s advertising bill? Your listeners!

8 STEPS TO GET YOUR CERTIFICATE PROGRAM ONLINE

1. Trade $1,500 in gift certificates with a popular restaurant (not a cash client).
2. Give the restaurant a package of promos, an internet ad and a hotlink to their website.
3. Run heavy promotion using on-air spots and your website, announcing your weekly sale of certificates at a 50% discount. Restaurants will love the promotion (they’re hurting too).
4. Promote your “sale” for several days, building excitement by running a “Countdown” to sale day and hour. (…”Thursday at 10AM, our certificates go on sale”…)
5. Sell certificates through your website if you’re “Pay Pal equipped” (much easier this way) or have operators standing by to take calls.
6. Allow certificate buyers to immediately print out their purchase. A security system is advisable to prevent duplication of printable certificates; or have a fulfillment house snail mail restaurant-supplied certificates.
7. Continue to build and promote your online “store,” with a variety of local businesses discount certificates.
8. Urge listeners to redeem their certificates, and they’ll return to your website to buy more!

Do these programs work? In referring to his discount certificate program Doug Finck, General Manage of WPXT-TV in Portland, Maine said, “…we generated 6 figures of income per year and it’s led to spot sales from clients we would otherwise never have met…”. Jim Carnegie, Publisher & Editor/Broadcaster, RBR.com commented, “Generating additional revenue streams will only happen when Radio and TV learn to use the internet as an additional tool in conjunction with their station operations.” Here’s what the president of Arnie’s Restaurants in Seattle said about this promotion in FohBoh™, a leading social-business network for the restaurant industry, “…We sold all the gift certificates, had 85% redemption plus an additional 34% in sales after the discount! We didn’t incur any out-of-pocket cost until the guest redeemed the certificate and then only the cost of the product...”

10 WAYS YOUR STATION BENEFITS

1. LISTENERS PAY FOR YOUR CLIENT’S ADVERTISING!
2. It turns “no’s” into a close! (Cash in advance for trade spots)
3. Proves radio works! (Customers redeem their certificates).
4. Turns many “trade” customers into cash customers!
5. Drives listeners to your website (they’ll thank you for saving them money!)
6. Eliminates billing, affidavits, and collection letters.
7. Trains and build confidence in sales people as they close deals
8. Provides an “upsell” after cash sale is closed
9. Monetizes your website
10. Builds a data base of listeners for direct contact by the station

A discount certificate program won’t replace cash business, but it will:
1. BRING IN NEW MONEY
2. Thank your listeners to for tuning in to your station
3. Attract new advertisers and show them, positively, that radio gets results
4.Condition your listeners to do business with your website
5. Give your sales staff another tool to get a reluctant client on the air
6. Position and brand your station as the place to save money on their purchases
7. Bring “local” back to your format

Take a close look at this new way to bring in cash flow through your website and create a win-win-win situation for station, client and listener. There’s really no downside!

By Rick Snyder
Partner/Regional manager
The DollarSaver Porgram
www.dollarsaverprogram.com
www.dollarsaverprogram.blogspot.com
561-635-0413 (direct)
561-742-3537 (office)