RADIO NEWS---9-17-08
August continues the parade of potholes (9-17-08)
CL King analyst Jim Boyle thinks that when the Radio Advertising Bureau releases its revenue results for month of August, it'll be talking about a decline of -8% or -9%. That actually would come in at or better than the Wall Street consensus for the beleaguered industry which Boyle says is caught in the grip of simultaneous secular and cyclical challenges. It'll certainly be the 16th red month in a row. Boyle expects publicly-traded groups will beat these numbers by 3%-4%. The pace for Q3 seems to be -6%, matching Q2 results. He notes that small market groups are still doing much better than their large-market colleagues, which he attributes to their old-time business values. "When we listen to radio veterans, they often describe the small market successes as simply 'old radio,'" said Boyle. "Before the groups built unwieldy giant platforms that had corporate/regional management too far removed from the local pulse, distant from local audience and Main Street clients, there was local 'Old Radio' and it used to grow sales 6%-8%.
RADIO NEWS --- 9-18-08
Radio's red plague continues
Who woulda thunk that CL King's Jim Boyle was overly optimistic the other day when he predicted that radio was going to drop 8%-9% year-over-year for August? Well, he was. The gruesome numbers from the Radio Advertising Bureau and Miller Kaplan Arase & Co. included double digits in all categories. Local was down -11%. National was down -14%, for a total spot loss of -12%. Off air, the category formerly known as non-spot, enjoyed a positive double digit gain of +10%, but due to its relatively low volume, it was only able to shave 1% off of radio's total loss, bringing the month home at -11%.
RBR observation:
We remember back when we were just children. In the market where we grew up, Washington DC, WMAL-AM owned our dad. Owned him. From Harden and Weaver during AM drive through Bill Mayhugh overnight, and in every daypart in between - and he was awake at one time or another through all these dayparts - the radio was tuned to WMAL. Us kids were probably around for enough of this to qualify as very young P1s ourselves. You'd think Washington would be one of the toughest places to do this, with so many people coming in and out of town with the ever shifting political winds. Is anybody out there building this kind of a radio community anywhere these days? Or is it a relic to be put in the museum next to the town crier?
RICK'S OBSERVATION:
Jim Boyle continues to hit the problem squarely on the head with his brilliant observations. Let's read between the lines when he says, "...small market groups are doing much better..." and "...listen to radio veterans, they often describe the small market successes as simply 'old radio," and ..."groups built unwieldy giant platforms that had corporate/regional management too far removed from the local pulse, distant from local audience and Main Street clients, there was local 'Old Radio' and it used to grow sales 6%-8%."
Is Mr. Boyle saying history repeats itself? If anything, we can learn from history and the history of broadcasting certainly took a turn for the worse when huge corporate entities took the local out of local radio!
So what now, fellow broadcasters? Are we going to wring our hands and wonder how low it will go or shall we take some local steps to find new ways to bring in those local dollars. The DollarSaver Program is working for those stations that have taken on this promotion. Selling certificates to your audience from your local merchants at a discount through the station's website is bringing in new money, getting new clients to believe that radio works, and turning those "no's" into a close! What would $100,000 per year mean to your bottom line? What could you do with an extra $5-10,000 per month? Just imagine that money coming in, through your website, with no extra work or time spent! Yeah, I know, sounds too good to be true. Any of our stations will tell you how quickly money came in the first day! Let your counterparts from Maine to Arizona tell you their success stories. The DollarSaver Program is a Dollar Maker from the day you launch. Email me for more information.
Rick Snyder
General Manager, Florida
The DollarSaver Program
www.dollarsaverprogram.com
561-635-0413
rickdollarsaver@bellsouth.net
Monday, September 29, 2008
Friday, September 26, 2008
AD AGE MEDIA WORKS ARTICLE---Radio CEOs See Blazingly Hot Business and RICK'S RESPONSE---SEPTEMBER '08
_____________________________________
Radio CEOs See Blazingly Hot Business
But Advertisers View Medium as Cold Dinosaur
By Andrew Hampp Published: September 25, 2008
NEW YORK (AdAge.com) -- Radio has achieved what few other traditional media can claim -- audience growth, to the tune of some 4 million new listeners in the past three years, with more than 235 million people tuning in to AM or FM radio each week. But as Jeff Smulyan, president-CEO of Emmis Radio, said at the New York Market Radio CEO Summit yesterday, "The radio business is on fire. But on Madison Avenue, we may be considered a dinosaur."
New initiatives
That's why the radio industry's biggest initiatives in recent months have been all about embracing new media, from building their own music-recommendation products such as Clear Channel's eRockster and CBS Radio's Play.It to a new partnership with Microsoft's Zune that enables radio listeners to purchase songs they hear on more than 450 radio stations from their Zune FM tuner. Mr. Smulyan is also spearheading the industry's next big distribution initiative -- to make radio available on all cell phones.
"It's not a performance problem, it's a perception problem," Mr. Smulyan said of radio's current role in the overall media landscape. "There's a disconnect between what we are able to do and advertisers, agencies and buyers. Broadcasters are every bit as passionate as they used to be. But we don't have much leverage because of the perception that radio is dated."
As recently as five years ago, the radio industry tended to view digital music stores and streaming radio sites as threats, Clear Channel Radio CEO John Hogan said. "It's extremely important for us to recognize these platforms as opportunities. We're looking at partnerships with all kinds of people."
CBS Radio CEO Dan Mason said he has already seen incremental benefits of streaming with some of his top stations online. "For a company that didn't stream a radio station five years ago, we're getting over 200,000 listeners every day. The interesting thing about this audience is you can watch them tune in on a minute-by-minute, hour-by-hour basis."
Creatives tune out
Radio has also suffered from a disconnect with the creative community, as less and less agencies are equipped to produce audio commercials. Peter Smyth, president-CEO of Greater Media, said, "The problem with creatives is they don't see radio as something they want to write for. It's important and we really have to tap into those people."
Mr. Hogan added, "The worst thing radio can do is expect people can come to the medium. Radio people have developed a sense of entitlement. The phone's not ringing as frequently as it used to. We have to get back to focusing on great ideas. We want radio to get seven or eight pieces of the pie."
Your Opinion...Published: September 25, 2008
Radio CEOs See Blazingly Hot Business
Rick's Comments:
Come on, you guys. Let's look at us, not them. Jeff Smulyan says, "The radio business is on fire, but Madison Avenue says we're a dinosaur. It's a perception problem, a disconnect between radio and agencies...."we're passionate but we don't have leverage because they think we're dated." As a radio "lifer" the passion that I knew came from local management competing with other local management. From local dj's out performing their competition. Local salespeople battling for dollars from their local merchants.
Today, corporate ownership has lost sight of "local" what with "regional managers" overlooking stations that get their programming "off the bird." I recently worked for a 4 station cluster that had 3 live announcers for all 4 stations. How can you have passion when you're working so hard for so many stations, you don't have time to return phone calls. Where's the competitive fire when you're competing with yourself? And corporate ownership, so focused on making a profit, has killed the creativity by cutting staffing to a minimum. Peter Smyth says that we need to tap into the "creative community because they don't want to write for radio." We should be creating our own excitement and not looking outside the business for a handout. John Hogan said the phones don't ring like they used to. That's because there are no hot local jocks to promote the phone number, to relate to the local audience. The phones not ringing, John, because we're burning thru sales people by the hundreds. Hiring more and more inexperienced rookies for no money hoping they'll get it and then not training them properly and watching them fail time and time again. Hiring competent sales people should mean paying a good wage for their experience, not giving them a draw and hoping they succeed. We do have to get back to focusing on great ideas. But we'll need more idea people in our buildings to put that kind of energy into motion.
I'm now a partner in a broadcasting consulting company that creates a revenue stream thru stations websites. Our product absolutely brings dollars in and we work on straight commission so if we don't work out it doesn't cost the radio station a dime. I can't reach station managers because they don't have time to talk to me. How is that possible that I'm offering to work for free, 7 days a week, 24 hours a day, and they don't return calls because, as they all say, "I don't have the time!!" Radio's death was predicted in the 40's when TV went on the air, AM stations were going to die because of FM, and terrestrial radio was doomed when satellite radio signed on. None of that happened because broadcasters fought hard to stay alive. Where are the passionate broadcasters that want to win today? Let's look again at the fundamental basics of radio and reconnect with what makes radio really great!
Rick Snyder General Manager, Florida
561-635-0413
The DollarSaver Program
www.dollarsaverprogram.com
Radio CEOs See Blazingly Hot Business
But Advertisers View Medium as Cold Dinosaur
By Andrew Hampp Published: September 25, 2008
NEW YORK (AdAge.com) -- Radio has achieved what few other traditional media can claim -- audience growth, to the tune of some 4 million new listeners in the past three years, with more than 235 million people tuning in to AM or FM radio each week. But as Jeff Smulyan, president-CEO of Emmis Radio, said at the New York Market Radio CEO Summit yesterday, "The radio business is on fire. But on Madison Avenue, we may be considered a dinosaur."
New initiatives
That's why the radio industry's biggest initiatives in recent months have been all about embracing new media, from building their own music-recommendation products such as Clear Channel's eRockster and CBS Radio's Play.It to a new partnership with Microsoft's Zune that enables radio listeners to purchase songs they hear on more than 450 radio stations from their Zune FM tuner. Mr. Smulyan is also spearheading the industry's next big distribution initiative -- to make radio available on all cell phones.
"It's not a performance problem, it's a perception problem," Mr. Smulyan said of radio's current role in the overall media landscape. "There's a disconnect between what we are able to do and advertisers, agencies and buyers. Broadcasters are every bit as passionate as they used to be. But we don't have much leverage because of the perception that radio is dated."
As recently as five years ago, the radio industry tended to view digital music stores and streaming radio sites as threats, Clear Channel Radio CEO John Hogan said. "It's extremely important for us to recognize these platforms as opportunities. We're looking at partnerships with all kinds of people."
CBS Radio CEO Dan Mason said he has already seen incremental benefits of streaming with some of his top stations online. "For a company that didn't stream a radio station five years ago, we're getting over 200,000 listeners every day. The interesting thing about this audience is you can watch them tune in on a minute-by-minute, hour-by-hour basis."
Creatives tune out
Radio has also suffered from a disconnect with the creative community, as less and less agencies are equipped to produce audio commercials. Peter Smyth, president-CEO of Greater Media, said, "The problem with creatives is they don't see radio as something they want to write for. It's important and we really have to tap into those people."
Mr. Hogan added, "The worst thing radio can do is expect people can come to the medium. Radio people have developed a sense of entitlement. The phone's not ringing as frequently as it used to. We have to get back to focusing on great ideas. We want radio to get seven or eight pieces of the pie."
Your Opinion...Published: September 25, 2008
Radio CEOs See Blazingly Hot Business
Rick's Comments:
Come on, you guys. Let's look at us, not them. Jeff Smulyan says, "The radio business is on fire, but Madison Avenue says we're a dinosaur. It's a perception problem, a disconnect between radio and agencies...."we're passionate but we don't have leverage because they think we're dated." As a radio "lifer" the passion that I knew came from local management competing with other local management. From local dj's out performing their competition. Local salespeople battling for dollars from their local merchants.
Today, corporate ownership has lost sight of "local" what with "regional managers" overlooking stations that get their programming "off the bird." I recently worked for a 4 station cluster that had 3 live announcers for all 4 stations. How can you have passion when you're working so hard for so many stations, you don't have time to return phone calls. Where's the competitive fire when you're competing with yourself? And corporate ownership, so focused on making a profit, has killed the creativity by cutting staffing to a minimum. Peter Smyth says that we need to tap into the "creative community because they don't want to write for radio." We should be creating our own excitement and not looking outside the business for a handout. John Hogan said the phones don't ring like they used to. That's because there are no hot local jocks to promote the phone number, to relate to the local audience. The phones not ringing, John, because we're burning thru sales people by the hundreds. Hiring more and more inexperienced rookies for no money hoping they'll get it and then not training them properly and watching them fail time and time again. Hiring competent sales people should mean paying a good wage for their experience, not giving them a draw and hoping they succeed. We do have to get back to focusing on great ideas. But we'll need more idea people in our buildings to put that kind of energy into motion.
I'm now a partner in a broadcasting consulting company that creates a revenue stream thru stations websites. Our product absolutely brings dollars in and we work on straight commission so if we don't work out it doesn't cost the radio station a dime. I can't reach station managers because they don't have time to talk to me. How is that possible that I'm offering to work for free, 7 days a week, 24 hours a day, and they don't return calls because, as they all say, "I don't have the time!!" Radio's death was predicted in the 40's when TV went on the air, AM stations were going to die because of FM, and terrestrial radio was doomed when satellite radio signed on. None of that happened because broadcasters fought hard to stay alive. Where are the passionate broadcasters that want to win today? Let's look again at the fundamental basics of radio and reconnect with what makes radio really great!
Rick Snyder General Manager, Florida
561-635-0413
The DollarSaver Program
www.dollarsaverprogram.com
Monday, August 18, 2008
MONETIZE YOUR P1 LISTENER--RBR.com ARTICLE (January '08)
Radio's string of down months is expected to go to eight when the RAB reports revenue stats for December and CL King analyst Jim Boyle's latest estimate is that the revenue decline will be 2%, which is right in line with the Wall Street consensus. That's hardly good news, though. So, what should radio companies be doing to get the business back on track?
Here's Boyle's advice: "Can a different revenue stream start and sustain a radio rebound? Yes, by monetizing the P-1 listener. Radio groups fetch about 2%-3% of revenue from internet initiatives, but that hasn't stopped 2007 from being a down revenue year. So what else is out there? We would strongly recommend that radio look to the second of its two constituencies. Not just its advertisers, its audience! Radio's most loyal, engaged listeners are dubbed P-1 listeners. We believe radio should sell small local content and branded items to its biggest fans. Consumers have become highly trained by eBay, iTunes, Amazon and others to frequently purchase impulse or planned items via the ease of well-established micro-payments. There will be many failed attempts by Radio to monetize listeners, but potentially some large successes. Most people forget that the cable network that allowed cable to garner non-subscription revenue from the subscriber, Home Shopping Channel, started as a Florida radio show. We also believe radio station personnel and younger employees are more likely to come up with successes than the corporate or top executives. We bet you that no P-1 would ask, what is the cost-per-point of a daily e-mail of the best jokes (on-air and off-air) of the Morning Zoo DJs? Or what is the cost-per-thousand of a station logo baseball cap? Or what is the AQH rating of a mobile flash alert of the latest club event? Radio should establish a second revenue stream or resign itself to being the 'new Newspapers.' A second consumer-fee revenue stream would bolster the industry and excite investors and it could even make radio a creative and fun business again, in our opinion."
Is Boyle on to something, or not? We invite your feedback to radionews@rbr.com.
Here's Boyle's advice: "Can a different revenue stream start and sustain a radio rebound? Yes, by monetizing the P-1 listener. Radio groups fetch about 2%-3% of revenue from internet initiatives, but that hasn't stopped 2007 from being a down revenue year. So what else is out there? We would strongly recommend that radio look to the second of its two constituencies. Not just its advertisers, its audience! Radio's most loyal, engaged listeners are dubbed P-1 listeners. We believe radio should sell small local content and branded items to its biggest fans. Consumers have become highly trained by eBay, iTunes, Amazon and others to frequently purchase impulse or planned items via the ease of well-established micro-payments. There will be many failed attempts by Radio to monetize listeners, but potentially some large successes. Most people forget that the cable network that allowed cable to garner non-subscription revenue from the subscriber, Home Shopping Channel, started as a Florida radio show. We also believe radio station personnel and younger employees are more likely to come up with successes than the corporate or top executives. We bet you that no P-1 would ask, what is the cost-per-point of a daily e-mail of the best jokes (on-air and off-air) of the Morning Zoo DJs? Or what is the cost-per-thousand of a station logo baseball cap? Or what is the AQH rating of a mobile flash alert of the latest club event? Radio should establish a second revenue stream or resign itself to being the 'new Newspapers.' A second consumer-fee revenue stream would bolster the industry and excite investors and it could even make radio a creative and fun business again, in our opinion."
Is Boyle on to something, or not? We invite your feedback to radionews@rbr.com.
THE DOLLARSAVER PROGRAM IS A DOLLAR MAKER
RADIO IS A NUMBERS GAME! CHECK THESE NUMBERS OUT.
A 2007 Arbitron, Edison Media research study*, said that consumers considered radio most essential to their lives at a response rate of 17%.
THE INTERNET RESPONSE RATE WAS 33%
In 2002 radio scored 26% and the internet 20%!
A phenomenal +45% growth for the internet, and an uncomfortable -35% drop for radio!
eMarketer, Inc.*, says;
“The Internet is projected to bill $28 Billion dollars in 2008, $34 Billion dollars in 2009 (+21%), and $39 Billion dollars in 2010. (+14%).
RADIO BILLINGS ARE PROJECTED TO STAY FLAT FOR THE NEXT 3 YEARS AT BETWEEN $21 AND $22 BILLION DOLLARS.” (+1.6% PER YEAR)
The economy is shaky. Budgets are being cut. It’s hard to find good sales people. Rates are dipping. The audience is shrinking. There’s never enough time in the day to get everything done. The Big Corporation competition is relentless. And money is tight. HAVE ANY GREAT IDEAS? We do!
EXPERIENCED BROADCASTERS CREATE NTR PROGRAM THAT BENEFITS SALES, PROGRAMMING, PROMOTION, YOUR LISTENERS AND THE BOTTOM LINE!
We’re The DollarSaver Program and we have a proven system that creates a revenue stream through radio stations’ web sites. Our market exclusive DollarSaver Franchise is now working in Concord and Keene, NH, Portland, ME, Rhinebeck, NY, Barre, Vt. Corpus Christi, TX. and Flagstaff, AZ. Markets ready to launch include Boston, The North Shore and Cape Cod, MA., Tucson, AZ., Nassau The Bahamas, and Kailua Kuna, Hi.
It’s all pretty simple and it brands your station as caring about the community by offering money saving certificates online. Your sales team secures the certificates from local merchants. The information goes onto your custom-designed web page on the DollarSaver Program’s E-commerce site. Your promotion department drives listeners to your website to click on the DollarSaver Icon. Listeners immediately start saving 30-50% on the things they buy -- as the certificates are instantly printed on your buyers' printer. Programming gets the word out to your audience that you are thanking them for listening by saving them money through the DollarSaver Program.
WE'LL DO (ALMOST) ALL THE WORK-
WHILE YOUR LISTENERS PAY YOUR CLIENT'S BILL!
The DollarSaver Program is available in your market right now. It’s not free – but close to it. Our low cost set up fee is only $500. That’s all. No more. Ever. Your store will open, cash will come pouring in but you won’t have to send out a bill or an affidavit. There will never be a list of receivables because your listeners will be paying, in advance, for your client’s advertising -- even those clients that hate your station, don’t have any money, and have said no to you over and over!
Hey, this won’t replace your cash business, and won’t even get you close to 22 billion dollars, but it will position you as the station that saves its audience money. It will jump-start a revenue stream through your website, and show your toughest clients that radio gets results as the certificates start to show up in payment for their goods and services.
Does the program really work? Could you be running $10,000+ a month through your station’s website? Ask WJYY’s general sales manager, Pete Detone (603-228-9036) about his recent success with The DollarSaver Program. Ask Doug Finck of WPXT-TV in Portland, Maine how The DollarSaver is bringing added revenue to his station (207-774-0051). Nassau Broadcasting's Bob Cox is finding great success (603-352-9230). And Flagstaff's Eagle 103.7, one of our newer stations, is making money every week (Paul Lancaster 928-779-1800).
DollarSaver works 24 hours a day, 7 days a week. We never take a sick day. We don’t need insurance or F.I.C.A.. And we never, ever, take a vacation or ask for a raise.
We do all the paperwork, all the internet set up, all the accounting, all the sales reports -- and we never complain about the boss. The DollarSaver Program will come to your station to train your sales staff. We’ll make calls with them and even close a couple of clients before we leave. And like a good salesperson, The DollarSaver Program works on straight commission. If we don’t work, we don’t get paid.
RISK FREE OPPORTUNITY WITH FULL REFUND AVAILABLE
The DollarSaver Program was designed and developed by broadcasters with more than 100 combined years in the business … so we know the challenges our industry is facing. We know after 15 years of development, the DollarSaver Program is ready to go to work for your station. And we’re so confident that our system will bring dollars into your station through your website, that we can make this offer: If, within 90 days of launching The DollarSaver Program, you haven’t covered the cost of your station’s set-up, we’ll refund the cost to you!
When done right, this system creates loyalty with your listeners, excitement for your station in the marketplace and demonstrates to your toughest clients that radio works! This is an ongoing, market exclusive, win-win-win promotion!
Email or call me for more information. I promise not to sell you -- but to tell you -- more about The DollarSaver Program. If you’re interested and feel that your stations are willing to take a serious look at this risk free opportunity, we’ll arrange an in person meeting for a full presentation. You’ve got to want to do this program or it won’t work. It’s that simple.
Let’s talk for 15 minutes. And as a thank you for your time on the phone, I’ll send you a very valuable report called “Saving Radio" along with a report from C.L. King and Associates on “How to Monetize Your P1 Listener.” I know we’ll both be wiser after speaking to each other. I’m looking forward to answering your questions.
Thanks in advance for your time.
Rick
P.S: Want to see the DollarSaver program in action? Go to www.wjyy.com or www.ourmaine.com and look for the DollarSaver icon. Click it and browse the stores. Hey, maybe you’ll buy something!
Rick Snyder
Partner/Regional Manager
The DollarSaver Program
561-635-0413 (direct line)
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
*Source: www.internetretailer.com...August 28, 2007
A 2007 Arbitron, Edison Media research study*, said that consumers considered radio most essential to their lives at a response rate of 17%.
THE INTERNET RESPONSE RATE WAS 33%
In 2002 radio scored 26% and the internet 20%!
A phenomenal +45% growth for the internet, and an uncomfortable -35% drop for radio!
eMarketer, Inc.*, says;
“The Internet is projected to bill $28 Billion dollars in 2008, $34 Billion dollars in 2009 (+21%), and $39 Billion dollars in 2010. (+14%).
RADIO BILLINGS ARE PROJECTED TO STAY FLAT FOR THE NEXT 3 YEARS AT BETWEEN $21 AND $22 BILLION DOLLARS.” (+1.6% PER YEAR)
The economy is shaky. Budgets are being cut. It’s hard to find good sales people. Rates are dipping. The audience is shrinking. There’s never enough time in the day to get everything done. The Big Corporation competition is relentless. And money is tight. HAVE ANY GREAT IDEAS? We do!
EXPERIENCED BROADCASTERS CREATE NTR PROGRAM THAT BENEFITS SALES, PROGRAMMING, PROMOTION, YOUR LISTENERS AND THE BOTTOM LINE!
We’re The DollarSaver Program and we have a proven system that creates a revenue stream through radio stations’ web sites. Our market exclusive DollarSaver Franchise is now working in Concord and Keene, NH, Portland, ME, Rhinebeck, NY, Barre, Vt. Corpus Christi, TX. and Flagstaff, AZ. Markets ready to launch include Boston, The North Shore and Cape Cod, MA., Tucson, AZ., Nassau The Bahamas, and Kailua Kuna, Hi.
It’s all pretty simple and it brands your station as caring about the community by offering money saving certificates online. Your sales team secures the certificates from local merchants. The information goes onto your custom-designed web page on the DollarSaver Program’s E-commerce site. Your promotion department drives listeners to your website to click on the DollarSaver Icon. Listeners immediately start saving 30-50% on the things they buy -- as the certificates are instantly printed on your buyers' printer. Programming gets the word out to your audience that you are thanking them for listening by saving them money through the DollarSaver Program.
WE'LL DO (ALMOST) ALL THE WORK-
WHILE YOUR LISTENERS PAY YOUR CLIENT'S BILL!
The DollarSaver Program is available in your market right now. It’s not free – but close to it. Our low cost set up fee is only $500. That’s all. No more. Ever. Your store will open, cash will come pouring in but you won’t have to send out a bill or an affidavit. There will never be a list of receivables because your listeners will be paying, in advance, for your client’s advertising -- even those clients that hate your station, don’t have any money, and have said no to you over and over!
Hey, this won’t replace your cash business, and won’t even get you close to 22 billion dollars, but it will position you as the station that saves its audience money. It will jump-start a revenue stream through your website, and show your toughest clients that radio gets results as the certificates start to show up in payment for their goods and services.
Does the program really work? Could you be running $10,000+ a month through your station’s website? Ask WJYY’s general sales manager, Pete Detone (603-228-9036) about his recent success with The DollarSaver Program. Ask Doug Finck of WPXT-TV in Portland, Maine how The DollarSaver is bringing added revenue to his station (207-774-0051). Nassau Broadcasting's Bob Cox is finding great success (603-352-9230). And Flagstaff's Eagle 103.7, one of our newer stations, is making money every week (Paul Lancaster 928-779-1800).
DollarSaver works 24 hours a day, 7 days a week. We never take a sick day. We don’t need insurance or F.I.C.A.. And we never, ever, take a vacation or ask for a raise.
We do all the paperwork, all the internet set up, all the accounting, all the sales reports -- and we never complain about the boss. The DollarSaver Program will come to your station to train your sales staff. We’ll make calls with them and even close a couple of clients before we leave. And like a good salesperson, The DollarSaver Program works on straight commission. If we don’t work, we don’t get paid.
RISK FREE OPPORTUNITY WITH FULL REFUND AVAILABLE
The DollarSaver Program was designed and developed by broadcasters with more than 100 combined years in the business … so we know the challenges our industry is facing. We know after 15 years of development, the DollarSaver Program is ready to go to work for your station. And we’re so confident that our system will bring dollars into your station through your website, that we can make this offer: If, within 90 days of launching The DollarSaver Program, you haven’t covered the cost of your station’s set-up, we’ll refund the cost to you!
When done right, this system creates loyalty with your listeners, excitement for your station in the marketplace and demonstrates to your toughest clients that radio works! This is an ongoing, market exclusive, win-win-win promotion!
Email or call me for more information. I promise not to sell you -- but to tell you -- more about The DollarSaver Program. If you’re interested and feel that your stations are willing to take a serious look at this risk free opportunity, we’ll arrange an in person meeting for a full presentation. You’ve got to want to do this program or it won’t work. It’s that simple.
Let’s talk for 15 minutes. And as a thank you for your time on the phone, I’ll send you a very valuable report called “Saving Radio" along with a report from C.L. King and Associates on “How to Monetize Your P1 Listener.” I know we’ll both be wiser after speaking to each other. I’m looking forward to answering your questions.
Thanks in advance for your time.
Rick
P.S: Want to see the DollarSaver program in action? Go to www.wjyy.com or www.ourmaine.com and look for the DollarSaver icon. Click it and browse the stores. Hey, maybe you’ll buy something!
Rick Snyder
Partner/Regional Manager
The DollarSaver Program
561-635-0413 (direct line)
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
*Source: www.internetretailer.com...August 28, 2007
RBR.com---DOLLAR SAVER ARTICLE--MONDAY 8-18-08
Our company, The DollarSaver Program, is finding that radio station operators are too busy to listen to great ideas that can make them money. They're stuck with traditional ways of doing business and don't have the time or the guts to make fundamental changes in order to continue to compete. They do the same things, over and over, hoping the next new sales person they hire or the next format change will be the magic bullet to make everything right. It's not going to happen when you simply repeat failure after failure. You've got to suck it up and move forward before it's too late.
Lots of stations are currently selling certificates on the air through their websites, at a discount. Its lots of busy work for the already short-staffed stations and that keeps the money from really rolling in. The DollarSaver program is doing online business now with stations from Maine to Arizona, generating exchange based revenue through station's websites by posting local merchant's certificates that sell for a discount. There's no billing statements or affidavits to send out, never any receivables, and the certificates print out immedialty after the transaction is completed! The listener pays for the client's advertising, in advance, via the radio station’s website and The DollarSaver’s sophisticated E-commerce program does all the work!
We've got success stories to back up our good work. One of our stations did over $22,000 in July and our Deal of the Week promotion sells out client certificates in minutes! We're helping stations make believers out of non-radio clients. And our station's audiences love it; after all they're saving 30-50% on things they buy.
The DollarSaver program is owned and operated by broadcasters so we know the challenges of today's broadcasting business. We work hard to help stations make money through their websites and like the best professional salespeople, we do it on straight commission.
We think it's time that radio stations start making fundamental changes in the way we're doing our business and take a running leap into the 21st century. Making money with your website is no longer a pipedream, it’s a necessity. If radio station managers don’t start now, you'll be left wondering why techniques that worked in the 20th century are keeping you from success today. Do it yourself or let someone show you the way, but its time now to get a jump on the competition and monetize your audience through your website.
Rick Snyder
General Manger, Florida
The DollarSaver Program
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
561-635-0413
Lots of stations are currently selling certificates on the air through their websites, at a discount. Its lots of busy work for the already short-staffed stations and that keeps the money from really rolling in. The DollarSaver program is doing online business now with stations from Maine to Arizona, generating exchange based revenue through station's websites by posting local merchant's certificates that sell for a discount. There's no billing statements or affidavits to send out, never any receivables, and the certificates print out immedialty after the transaction is completed! The listener pays for the client's advertising, in advance, via the radio station’s website and The DollarSaver’s sophisticated E-commerce program does all the work!
We've got success stories to back up our good work. One of our stations did over $22,000 in July and our Deal of the Week promotion sells out client certificates in minutes! We're helping stations make believers out of non-radio clients. And our station's audiences love it; after all they're saving 30-50% on things they buy.
The DollarSaver program is owned and operated by broadcasters so we know the challenges of today's broadcasting business. We work hard to help stations make money through their websites and like the best professional salespeople, we do it on straight commission.
We think it's time that radio stations start making fundamental changes in the way we're doing our business and take a running leap into the 21st century. Making money with your website is no longer a pipedream, it’s a necessity. If radio station managers don’t start now, you'll be left wondering why techniques that worked in the 20th century are keeping you from success today. Do it yourself or let someone show you the way, but its time now to get a jump on the competition and monetize your audience through your website.
Rick Snyder
General Manger, Florida
The DollarSaver Program
www.dollarsaverprogram.com
rickdollarsaver@bellsouth.net
561-635-0413
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